The project began as a collaboration to modernize Showme’s brand identity, which hadn’t evolved since the company’s early days. The original logo featured a turntable, but with the creation of three distinct branches — Showme Events, Showme Corporate, and Showme Reservation — the symbol felt outdated. I chose to reinterpret the circular form into a more abstract, graphic shape that maintains a visual nod to the brand’s roots while bringing it into a more modern and versatile aesthetic. I also defined a color system to visually distinguish each sub-brand while keeping a cohesive identity.

In parallel, I redesigned the entire website for Showme Group and Showme Events, rethinking the site structure, improving UX, and creating a full UI aligned with the new brand. I designed all pages for both desktop and mobile and led the project solo until the handoff phase with a developer.